Dunelm have grown to become one of the UK's leading home furnishing retailers, Dunelm is still a family-run business with the same family values. Simple values, like putting people first.

As of October 2010 Dunelm Mill operated over 106 stores, spread across the UK and a webstore. The majority of the retail network is superstore based operating from an average net sales area of 29,000 sq ft; there still remain a few high street stores that Dunelm Mill established from its earlier trading years.